Frank Rich
Published September 14, 2008
WITH all due deference to lipstick, let’s advance the story. A week ago the question was: Is Sarah Palin qualified to be a heartbeat away from the presidency? The question today: What kind of president would Sarah Palin be?
It’s an urgent matter, because if we’ve learned anything from the G.O.P. convention and its aftermath, it’s that the 2008 edition of John McCain is too weak to serve as America’s chief executive. This unmentionable truth, more than race, is now the real elephant in the room of this election.
No longer able to remember his principles any better than he can distinguish between Sunnis and Shia, McCain stands revealed as a guy who can be easily rolled by anyone who sells him a plan for “victory,” whether in Iraq or in Michigan. A McCain victory on Election Day will usher in a Palin presidency, with McCain serving as a transitional front man, an even weaker Bush to her Cheney.
The ambitious Palin and the ruthless forces she represents know it, too. You can almost see them smacking their lips in anticipation, whether they’re wearing lipstick or not.
This was made clear in the most chilling passage of Palin’s acceptance speech. Aligning herself with “a young farmer and a haberdasher from Missouri” who “followed an unlikely path to the vice presidency,” she read a quote from an unidentified writer who, she claimed, had praised Truman: “We grow good people in our small towns, with honesty and sincerity and dignity.” Then Palin added a snide observation of her own: Such small-town Americans, she said, “run our factories” and “fight our wars” and are “always proud” of their country. As opposed to those lazy, shiftless, unproud Americans — she didn’t have to name names — who are none of the above.
There were several creepy subtexts at work here. The first was the choice of Truman. Most 20th-century vice presidents and presidents in both parties hailed from small towns, but she just happened to alight on a Democrat who ascended to the presidency when an ailing president died in office. Just as striking was the unnamed writer she quoted. He was identified by Thomas Frank in The Wall Street Journal as the now largely forgotten but once powerful right-wing Hearst columnist Westbrook Pegler.
Palin, who lies with ease about her own record, misrepresented Pegler’s too. He decreed America was “done for” after Truman won a full term in 1948. For his part, Truman regarded the columnist as a “guttersnipe,” and with good reason. Pegler was a rabid Joe McCarthyite who loathed F.D.R. and Ike and tirelessly advanced the theory that American Jewish immigrants from Eastern Europe (“geese,” he called them) were all likely Communists.
Surely Palin knows no more about Pegler than she does about the Bush doctrine. But the people around her do, and they will be shaping a Palin presidency. That they would inject not just Pegler’s words but spirit into their candidate’s speech shows where they’re coming from. Rick Davis, the McCain campaign manager, said that the Palin-sparked convention created “a whole new Republican Party,” but what it actually did was exhume an old one from its crypt.
The specifics have changed in our new century, but the vitriolic animus of right-wing populism preached by Pegler and McCarthy and revived by the 1990s culture wars remains the same. The game is always to pit the good, patriotic real Americans against those subversive, probably gay “cosmopolitan” urbanites (as the sometime cross-dresser Rudy Giuliani has it) who threaten to take away everything that small-town folk hold dear.
The racial component to this brand of politics was undisguised in St. Paul. Americans saw a virtually all-white audience yuk it up when Giuliani ridiculed Barack Obama’s “only in America” success as an affirmative-action fairy tale — and when he and Palin mocked Obama’s history as a community organizer in Chicago. Neither party has had so few black delegates (1.5 percent) in the 40 years since the Joint Center for Political and Economic Studies started keeping a record.
But race is just one manifestation of the emotion that defined the Palin rollout. That dominant emotion is fear — an abject fear of change. Fear of a demographical revolution that will put whites in the American minority by 2042. Fear of the technological revolution and globalization that have gutted those small towns and factories Palin apotheosized.
And, last but hardly least, fear of illegal immigrants who do the low-paying jobs that Americans don’t want to do and of legal immigrants who do the high-paying jobs that poorly educated Americans are not qualified to do. No less revealing than Palin’s convention invocation of Pegler was the pointed omission of any mention of immigration, once the hottest Republican issue, by either her or McCain. Saying the word would have cued an eruption of immigrant-bashing ugliness, Pegler-style, before a national television audience. That wouldn’t play in the swing states of Colorado, New Mexico and Nevada, where Obama already has a more than 2-to-1 lead among Hispanic voters. (Bush captured roughly 40 percent of the Hispanic vote in 2004.)
Since St. Paul, Democrats have been feasting on the hypocrisy of the Palin partisans, understandably enough. The same Republicans who attack Democrats for being too P.C. about race now howl about sexism with such abandon you half-expect Phyllis Schlafly and Carly Fiorina to stage a bra-burning. The same gang that once fueled Internet rumors and media feeding frenzies over the Clintons’ private lives now express pious outrage when the same fate befalls the Palins.
But the ultimate hypocrisy is that these woebegone, frightened opponents of change, sworn enemies of race-based college-admission initiatives, are now demanding their own affirmative action program for white folks applying to the electoral college. They want the bar for admission to the White House to be placed so low that legitimate scrutiny and criticism of Palin’s qualifications, record and family values can all be placed off limits. Byron York of National Review, a rare conservative who acknowledges the double standard, captured it best: “If the Obamas had a 17-year-old daughter who was unmarried and pregnant by a tough-talking black kid, my guess is if they all appeared onstage at a Democratic convention and the delegates were cheering wildly, a number of conservatives might be discussing the issue of dysfunctional black families.”
The cunning of the Palin choice as a political strategy is that a candidate who embodies fear of change can be sold as a “maverick” simply because she looks the part. Her marketers have a lot to work with. Palin is not only the first woman on a Republican presidential ticket, but she is young, vibrant and a Washington outsider with no explicit connection to Bush or the war in Iraq. That package looks like change even if what’s inside is anything but.
How do you run against that flashy flimflam? You don’t. Karl Rove for once gave the Democrats a real tip rather than a bum steer when he wrote last week that if Obama wants to win, “he needs to remember he’s running against John McCain for president,” not Palin for vice president. Obama should keep stepping up the blitz on McCain’s flip-flops, confusion, ignorance and blurriness on major issues (from education to an exit date from Iraq), rather than her gaffes and résumé. If he focuses voters on the 2008 McCain, the Palin question will take care of itself.
Obama’s one break last week was the McCain camp’s indication that it’s likely to minimize its candidate’s solo appearances by joining him at the hip with Palin. There’s a political price to be paid for this blatant admission that he needs her to draw crowds. McCain’s conspicuous subservience to his younger running mate’s hard-right ideology and his dependence on her electioneering energy raise the question of who has the power in this relationship and who is in charge. A strong and independent woman or the older ward who would be bobbing in a golf cart without her? The more voters see that McCain will be the figurehead for a Palin presidency, the more they are likely to demand stepped-up vetting of the rigidly scripted heir apparent.
But Obama’s most important tactic is still the one he has the most trouble executing. He must convey a roll-up-your-sleeves Bobby Kennedy passion for the economic crises that are at the heart of the fears that Palin is trying to exploit. The Republican ticket offers no answers to those anxieties. Drilling isn’t going to lower gas prices or speed energy independence. An increase in corporate tax breaks isn’t going to end income inequality, provide health care or save American jobs in a Palin presidency any more than they did in a Bush presidency.
This election is still about the fierce urgency of change before it’s too late. But in framing this debate, it isn’t enough for Obama to keep presenting McCain as simply a third Bush term. Any invocation of the despised president — like Iraq — invites voters to stop listening. Meanwhile, before our eyes, McCain is turning over the keys to his administration to ideologues and a running mate to Bush’s right.
As Republicans know best, fear does work. If Obama is to convey just what’s at stake, he must slice through the campaign’s lipstick jungle and show Americans the real perils that lie around the bend.
